AN entrepreneur’s punchy popcorn brand looks set to explode on to the nation’s taste buds after Tesco gave its backing.

Greg Taylor, of New Town, Colchester, set up Retrocorn three years ago in his grandma’s home.

Since then, the product, which involves popcorn being coated in traditional sweet flavours, has expanded to a factory in Witham.

Greg’s products are already stocked by independent chains, including the Co-op, as well as being exported to Sweden, with trials under way in China. Now Greg hopes he is on the brink of something big as his product has been chosen to feature in Tesco’s BackIt campaign.

Greg, 37, said: “Tesco have been on a search for the best food and drink businesses in the UK. They are trying to give us a platform to promote our products and use their
experts to offer mentor support to allow us to take the business to the next level.”

Tesco is supporting Greg with a crowdfunding campaign to try to gethis brand noticed by other supermarket giants. He said: “I’m trying to raise £7,500 which will fund me
to attend two really important exhibitions – BBC Good Food in June and Lunch in September which is a dedicated Food to Go event held at ExCeL, London.”

A stand at either show costs £3,000 and there are additional expenses on top of that. Greg added: “These events will help put Retrocorn on the map and could be life-changing,
not just for me but everyone working with me right now. Your investment could lead to me needing bigger premises and creating more jobs for Essex people.”

Retrocorn runs from Enterprise Court industrial estate where it is just Greg and one other staff member putting the product together.

The popcorn is popped at the factory and blended with sweet flavoured favourites including rhubarb and custard, strawberries and cream and cola cubes.

Greg invested £200,000 to launch Retrocorn after giving up a 15-year career in the hospitality industry. His ultimate goal is for Retrocorn to become a staple of the nation’s lunch boxes – which he believes can only be achieved if the product goes into the stores of retailers such as Tesco, Sainsbury’s, Asda and Waitrose.

To get involved, go to the Retrocorn page on backit.tesco.com.